Intelligentis is pleased to announce that we have acted as exclusive M&A advisor to Geiger in its successful acquisition of WER GmbH. This transaction strengthens Geiger’s presence in Europe and consolidates its international positioning in the promotional products industry.

About the companies: Geiger is the world’s largest family-owned and privately held promotional products company headquartered in Lewiston, Maine (USA). In recent years, Geiger has experienced astounding growth in the U.S. and is expanding into Europe. WER GmbH, founded in 1992, is a leading supplier of promotional products with six locations and several warehouses in Germany.
Parties involved:

• Project manager and M&A advisor: Intelligentis Buy-Side under the project management of Ron Schimkat
• Legal advice for Geiger: Luther Law, in particular Dr. Thomas Kuhnle and Michael Ströbel
• Geiger team: Vicky Kinasz, Robert Wozniak, David Geiger
• WER team: Alex Heinecke, Mirco Häßlich, Marc Strickrodt
• Due diligence: Grant Thornton, Luther Law
  Details of the acquisition: WER GmbH will be rebranded as “WER GmbH, a Geiger Company”. All employees of WER GmbH, including executives, will be taken over by Geiger. Alex Heinecke will remain CEO of the division.
  Statements on the deal: Alex Heinecke, CEO of WER GmbH, said: “Geiger is a global market leader that shares our values and culture. This partnership will provide enhanced services to our customers and is beneficial for both our customers and our employees.”
  Vicky Kinasz, Managing Director of Geiger International, added: “This acquisition expands our international presence and capabilities in key markets. The synergy between our organizations creates new opportunities for innovation and growth.”

“Geiger is continuing our strategic path forward in servicing Global clients. WER GmbH culture, commitment to the highest service, quality, and ESG standards exceeded our expectations. By leveraging the strengths and resources of both organizations, we will deliver even greater value and innovative solutions to the market,” stated Jo-an Lantz, President and CEO of Geiger. She continued with, “One thing is for certain, Geiger is global.
Now more than ever.”

This is Geiger’s first acquisition in Germany, having already successfully completed Six acquisitions in the UK.

Intelligentis is a leading M&A advisor that provides discreet and independent support to companies in the small and mid-cap segment up to a turnover of EUR 100 million in their transactions and achieves sustainable success for all parties involved. With our comprehensive expertise, we guide our clients – both entrepreneurs who are proud of their life’s work and want to sell it profitably and investors who are looking for attractive opportunities – through the entire M&A process and ensure successful integrations and growth.